On Flipkart, RPD stands for “Rich Product Description.” It is a feature that allows sellers to enhance their product listings with more detailed and visually appealing content beyond the standard product title, images, and bullet points.
Think of it as the equivalent of “A+ Content” on Amazon. RPD helps sellers create a more immersive and informative shopping experience for customers. This can include:
Enhanced visuals: High-quality images, infographics, lifestyle shots, and even 360-degree product views.
Detailed descriptions: In-depth product specifications, features, and benefits presented in a well-structured format.
Brand storytelling: Content that helps a brand connect with customers, building trust and loyalty.
Comparison charts: Tables or graphics that compare a product with other similar items.
Videos: Short videos demonstrating the product’s use or features.
The goal of an RPD listing is to provide customers with all the information they need to make a confident purchase, which in turn can lead to higher conversion rates, increased sales, and reduced returns. Many third-party service providers specialize in creating and managing RPD listings for Flipkart sellers.
